This program is designed for companies that already have a proven product and proof of concept or clients in their country of origin, and want to expand to a new market. Using a combination of practical mentoring sessions and prerecorded lectures, the program guides you through the steps that you need to take to successfully release your products or services in the new market. Topics include assessing the market options and selecting your target market and segments, assessing your competition and identifying your competitive advantages, building your value proposition, defining your sales and marketing communication strategies, preparing your sales pitch, webpage and other collaterals, and getting your first channel partners and customers.
