Using a combination of one on one mentoring sessions and a set of prerecorded workshops, the program guides you through the steps that you need to follow to build strong competitive products. It begins with an assessment of your product portfolio to recognize sustainable competitive advantages in the target markets, identifies innovation opportunities, defines a product strategy, applies state of the art methodologies to adjust your products or build new innovative products, defines your MVP and product roadmap, and determines your product readiness for release in the new markets.