Table Colombia Challenge

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Traditional toy made with single-use or disposable materials, with poor educational and cultural content; toys without spatial, logical and ethical child development concepts.
In the toy industry this type of characteristics is repeated and every year hundreds of toys are added to the stores. And only 8% of manufacturers are doing something different. With DiDiCu Toys we design a conscious way to play and learn naturally.

We activate all the senses in an experience of cultural appropriation from a toy that you can collect, customize and not stop to use; created to stimulate the imagination with learning tools that develop motor and soft skills applied in unique design pieces, elaborated with love by youngs and artisan women from Colombia.

Our customers are families, parents between 25 and 50 years old with children between 0 and 12 years old living in Colombia, who like shop local products. We develop products for children adapted to parents, in order to satisfy the change of interest of the little ones and the requirements of conscious development and responsible consumption of the big ones. Colleges and companies. The only risk is the costs of acquisition.

Our competitors are Lego, Hasbro, Fisher Price, but our products and services impact society from the base of the pyramid from Colombia which adds value and makes them unique. We create with love high quality products using eco-friendly materials like wood. DiDiCu Toys is in process to get trademark registration.

We have created validation scenarios such as the Ula He Festival and The Orange Fair where we have sold 580 toys. DiDiCu Toys is sustainability strategy from Ludovica Foundation, it has connections with countries like Spain, Brazil and United States with key products and services to increase coverage.

B2C: Sale of toys with an average profit margin of 30%. Customers interact directly with our sales channels.
B2B: Commission charged to the distributor that ranges between 5% - 10% and a commission charged to the final customer of 15%.
Our partnerships are key in the go-to-market strategy: museums, multibrand stores and retail stores.

Kelly Montoya Granados: Co-founder of the Ludovica Foundation, Publicist, Sociologist and Cultural Producer. Co-Creator of the Ula He Festival, The Orange Fair, DiDiCu Toys. Ownership: 50%

Ada Milena Landázury Peña: CEO Ludovica Foundation, leader, expert in Social Innovation with Specialist in Social Development. Bachelor in Business Management. Co-creator of Ula He Festival, The Orange Fair and the DiDiCu Toys brand. Ownership: 50%

Gabriela Guevara: Highly creative Industrial Designer who leads the production in DiDiCu Toys.

We require an investment of 100,000 to increase production in 55%, our current capacity is to produce daily 25 toys.
Use of proceeds:
20% Operation
30% Product Development
25% Marketing and Sales
25% Customer Acquisition & Retention

Our main milestone is climb to US market.

We work for the triple-impact. In our laboratory of design we created the brand: DiDiCu Toys, toys with purpose made in eco-friendly materials like wood by
youngs and artisan women who lives in vulnerability, they are getting technical and humanistic resources to improve their quality life impacting in their families; the people who shop DiDiCu Toys doing possible and they know it. DiDiCu Toys is culture, nature, development and love.