Table Colombia Challenge

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Exponential increase in tourist arrivals in Colombia, facing lack of quality and tourism planning in rural destinations, wearing down social and environmental aspects in the destinations.

We offer advice, support, tools and innovative methodologies to tourism projects in terms of tourism and business to improve the quality of the offer, increase profitability through a proposal based on regenerative design

Tourism is now seen as an additional source of income in rural areas, each time there are more tourism small businesses in different destinations in Colombia.

Travel & Tourism is one of the fastest growing sectors, accounting for more than 10% of global GDP in 2017.4 Sustaining its growth and

hitting industry forecasts, such as 1.8 billion international arrivals by 2030, will require the continuous innovation and reinvention across

the sector. 5 Leaders will need to foster a nimble outlook that can respond to new customer demands and expectations, the next

revolution in data capabilities, and heightened business risks.

REALITY, ENHANCED

Today’s experience-driven world is fuelled by a desire for personal enrichment, self-direction and community.

LIFE, RESTRUCTURED

The gig and sharing economies are redefining relationships, disrupting industries and creating new expectations for work and life.

DATA, REVOLUTIONISED

Data, through the Internet of Things and machine learning, has become a driving force of the economy- enabling unprecedented

personalisation and connectivity.

POWER, REDISTRIBUTED

Power and demographic shifts from West to East and nations to cities are redefining centers of influence and reshaping global

markets, while individuals increasingly mobilise and demand accountability.

CONSUMPTION, REIMAGINED

As a response to escalating environment risks, consumer awareness has translated into more ethical and resource-efficient

lifestyles and which are driving the decision-making of younger generations.

In Colombia we have some competitors that are:

Ecoturisting, Comuni-Tuo, C&C Consultores turísticos

And in the international aspect:

Grant thornton, Horwath HTL, Solimar International, Twenty 31, PWC.

Our main competitive advantages are:

• Co-creation

Working hand by hand with our clients establishing products that combine our experience with local knowledge.

• Long term vision

Being able to have touristic projects that can be sustainable in the long term.

• Regenerative tourism

Based on the regenerative design, that aims to restore and revitalize degraded ecosystems while enhancing the wealth and resilience of local communities.

We have been approach by

UNDP, develop a touristic project in Sierra Nevada.

Entropika NGO, organizing a local community to receive tourism in the Peruvian side of the Amazon river.

Ilhabela Tourism Secretary, to strengthen the tourism activity in the island.

Caffa and Federación Nacional de Cafeteros, Workshop for coffee growers families in Cundinamarca and Norte de Santander.

We create value through consulting and advisory in the tourism industry with a regenerative focus. We design and provide specialized tools and methodologies to destinations, communities and local business owners to increase their profitability and value in order to have a high quality tourism. Our main go-to-market strategy is online and direct personal contact with potential customers. Our KPIs are under construction.

Right now we are two owners, Maria Victoria Rubiano and Daniel Echavarria. For most of our projects we have additional team members that work as allies depending the necessities of our customers.

Maria Victoria Rubiano, is an ecologist that lived in Leticia, Amazonas for two years working in conservation and tourism. She had an NGO for environment education projects. She realized that tourism can be used as a tool for conservation so she travelled to Barcelona to study a Masters degree in Sustainable destinations and regional planning. When she came back to Colombia we started this business that combines tourism and conservation knowledge with business knowledge.

Daniel is an industrial engineer who has worked in multinational companies and realized that businesses should also provide environmental and social positive impacts. He wanted to have a consulting business to provide solutions for rural economic activities. He is now an MBA candidate and joined this project to provide the business insight.

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We consider our project a social business because in our core beliefs we want to change the tourism model to a regenerative tourism model which improves environmental and social aspects. It is important to us that the touristic activity shares the profit with local communities, increase local consumption, renew energy sources, uses whole systems thinking to create resilience and equitable systems in order to integrate the needs of society with the integrity of nature.