Table Colombia Challenge

UserId475
Business NameCocodrilo Dog Games
Application Date09/23/2019
Websitehttps://www.cocodrilodog.com/
Location HeadquartersCarrera 7D # 127-33 Of 203
Bogotá, Cundinamarca 110121
Colombia
Map It
Legal StatusIncorporated
Core Team Languages
  • English
  • Spanish
Contact NameMargarita Torres
Email AddressEmail hidden; Javascript is required.
Phone Number+573114404013
Problem: Describe the problem you solve.

We are creating a new way to monetize music. Through the use of this technology in the creation of interactive musical content we want to create a new video game format/genre that resembles the MTV-style music videos but in an interactive content. With this, we plan to revive the selling of recorded music through video games which is a growing industry today ($150 Billion USD).

Solution: Describe your solution and product road map

1. 2013: Created Audio Ninja and proved the genre as successful

2. 2016: Created Moana: Rhythm Run and worked with the biggest entertainment company in the world with third party music from famous musicians.

3. 2018: Abstracted all the underlying interactive music technology and designed an engine.

4. 2019: Creating Boom Fighters as the flagship game that implements the tecnology.

5. Short term: Complete and release Boom Fighters with third party music. Consolidate the engine and game mechanics. Build an audience.

6. Mid term: Create a virtual band and create a new game with the band music. Establish the interactive format/genre.

7. Long terms: Work with third party music with the newly established format/genre.

Market opportunity: Describe the opportunity. Include global market size, trends and risks.

Global games market size is growing:

2019: $152 Bn USD

2015: $91.8 Bn USD

Action genre: 27%

Adventure genre: 8%

Our genre can be classified into action, adventure and music.

Competitive Advantages: Describe your top competitors in Colombia and globally. Remember that there are direct and indirect competitors, so include both if relevant. Enumerate and explain your main competitive advantages. Include IP protection.

As compared with other products in the market:

- It is the only interactive audio engine focused only in music.

- It is better at understanding the music in a non-linear way.

- It has a simpler user interface, but at the same time is more flexible.

- It allows to connect the music to gameplay actions.

- It allows to connect gameplay actions to music.

- Provisional patent

Market fit: Describe how much your solution has been validated by potential customers and provide references that have tried or reviewed your solution.

We have validated our technology by the reception of our players:

Audio Ninja: #1 in 67 countries, App Store Best of 2013

Moana: Rhythm Run: #6 in US

Teachers using our games: http://cocodrilodog.com/music_learning/cocodrilo-dog-music-learning.pdf

Strategy and plans: Explain your business model and go-to-market strategy. Include partnerships you are considering and your key performance indicators.

Main goals:

  • Sell proprietary musical interactive content through video games distribution channels.
  • Sell third party music through the interactive content with a revenue share model.

We want to grow an audience for this genre/format by leveraging:

  • Existing gamers audience.
  • Third party music fans.
  • Video games publishing.
  • Press: As an example, please watch this reportage of our studio that CNN created: https://cnn.it/2MP5CyO

KPIs:

Team: Describe your main team and ownership. Include brief bio of team members.

Marge Torres CEO / Co-Founder

Lawyer, tech passionate and video games lover. I worked on renowned law firms before working at Cocodrilo Dog. I have worked in Cocodrilo Dog since 2011.

Juan Reyes Game Director / Co-Founder

Industrial Designer specialized in digital arts. He has been the Game Director and CTO of the studio.

Financials and Capital needs: Provide 3 years projections. Describe main milestones to be reached.

Projections of 5 years:

Assumptions

  • Tax can be reduced to 0 due to govern policies to promote entertainment industry.
  • Boom Figthers, Beat Boy and other forthcoming Cocodrilo Dog’s video games or interactive content will take 1 year for development in average.
  • Video games will be developed for consoles, PC and mobile.
  • Development of video games will be self funded.
  • The marketing investment will be of equal amount as development investment. It will be mostly invested in hiring publishers.
  • Games will sell an average of $3.5 Million USD during 3 years
  • Video games have a life cycle of 3 years and each year, the average revenue reduces to its half

Free Cash Flow dunring 5 Years

$ (370.000) $ 1.030.000 $ 1.730.000 $ 2.080.000 $ 2.080.000

Investment

Investment $ 400.000,00
Valuation $ 3.247.093,62
Equity 12,32%

Do you believe your business has an impact on your community? If so, how? This could mean an impact on your employees and their families, the people receiving your services, or the city/region overall by providing a service for the environment, health, or resilience, for example

our games has shown a great potential in musical education. For more information, please see our educational presentation:

http://cocodrilodog.com/music_learning/cocodrilo-dog-music-learning.pdf

EntrepreneurId589
ProjectNameCocodrilo Dog Games
StatusEnviada a los examinadores