Table Colombia Challenge

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Our goal is to develop a portfolio of cosmETICS that are ETHICAL in the care of the skin and the planet.

Skin care products with natural ingredients for normal, dry, sensitive skin, and with dermatological problems. 0% phenoxyethanol, 0% mineral oil, 0% parabens.

Caring for the planet using biodegradable packages developed from sugarcane.

Cosmetics market in Latin America 2018 (millions of dollars): 1. Brazil 32K 2. Mexico 9.4K 3. Argentina 5.4K 4. Colombia 3.4K 5. Chile 3.2K

Latin America is only 12% of the world market.

Percapita consumption in Latin America is still very low.

The largest segment is the skin care.

Great opportunity to export.

Colombia is rich in natural ingredients for local manufacturing and job creation.

Trend for natural products, without chemicals.

Awareness of prevention, protection and care of the planet.

We will develop an umbrella brand for our entire cosmetic portfolio to position our brand locally and internationally.

Top competitors in Colombia and globally: Johnson's, L'oreal, Pantene, Nivea. Its main current competitive advantage is distribution, presence in the commercial channel and advertising.

In our teamwork we have Dermatologists and Pharmaceutical Chemists who are experts in the market and are facing both: the final consumer-patients and the local raw material suppliers, who will helps us to develop a cosmetics portfolio that comply with the benefits and competitive advantages that we are looking to develop.

Our business model is designed to be present in the traditional channel and digital commerce. In the traditional channel we will be present skin stores, drug stores and cosmetics stores. We will also seek to rely on the recommendation by Dermatologists, and medical staff for prevention and treatment of skin problems.

In the digital channel we will have an online store, with promotional support through social networks with the participation of medical influencers and recognized characters in the industry.

Victoria Eugenia Morales: 60% shareholding.  18 years of experience in the pharmaceutical and consumer market in Colombia, performing functions such as strategy development, launch and positioning of new brands, negotiation with national and international suppliers, promotional events, planning, analysis and information processing.

Nayibe Manzano: 30% shareholding. Dermatologist. 25 years of experience. Store skin partner. 

Erika Galvis, 10% shareholding. Pharmaceutical Chemistry. Owner cosmetics production plant in Bogotá, Colombia.

Our main objective in the short and medium term is to develop three product lines:

1. Products for skin care and treatment based on bees, for women and men.

2. Products for face, body and hair care based on seawater.

3. Soaps, Shampoo, Conditioner in solid presentation, eliminating the use of plastic packaging.

Our capital requirements to finance production and promotion is 95 thousand dollars.

Our biggest impact will be in two ways:

Social: generating new jobs in Colombia.

Environment: Use of biodegradable packaging that can be recycled as behavior and that degrade after 20 days of contact with the earth, replacing the use of plastic packaging.