Table Colombia Challenge

• English
• Spanish

We make it through specialized virtual medical advice, and virtual maternity education. In this way, women should no longer wait for hours to be treated in the emergency services for preventable causes, nor should they wait for days to consult these strange symptoms. And they should not resort to the unreliable advice of neighbors, friends and family.

At the same time, we help governments, health institutions and insurance companies so that they can approach their maternal and child population, offer quality health education, reducing the costs of care and congestion of their services.

We want to reach 900 thousand mothers in middle-class Colombia with internet access every year, and 8 million mothers worldwide, who spend about 73 billion dollars each year on transportation and education to access health services for receive health care for preventable complications and maternity education.

HealthTap: HealthTap leads the competition of virtual medical advice worldwide, generating greater impact in the United States and Europe, is expanding its services for the Spanish-speaking population. It has more than 108,000 doctors around the world, with 65 billion responses from doctors, with .org domain offering its free services to the vulnerable population. It covers 140 different specialties, which makes the service broad for different customer segments.

1DOC3: It is one of the leading eHealth platforms in Spanish-speaking countries. With 4 years of operation, they have reached 54 million health orientations. 1DOC3 does not provide specialized guidance, it manages multiple specialties. It does not track the condition of the person.

Health institutions: They provide direct and personalized attention to their users, their services are covered by medical insurance. However, the user must move to the institution, carry out administrative procedures, and face waiting times to answer their questions and queries.

We have conducted pilot tests with different health institutions and government entities, we have also closed sales of virtual courses with mothers in our prototype and validation stage, obtaining a 15% repurchase of our courses. The opinions and 32 recommendations of our users and customers can be consulted on our social networks.

We offer virtual preparation courses for the different stages of motherhood and provide virtual medical advice to our users. These services can be purchased by paying each course for a value of USD $ 42 or by a monthly subscription of USD $ 42 with unlimited access to all courses and unlimited medical advice.

We are carrying out inbound and outbound marketing strategies through social networks, high quality video generation and Google adwords. Campaigns with government entities and insurance companies for the promotion of our services.

Our KPIs: The customer acquisition cost is around USD $ 4.5, while the growth in the number of users subscribed to our services is an average of 18% per month.

Alejandra Martínez, CEO and co-founder. She is a nurse, doula and specialist in perinatal and maternal care. She has more than 5 years of experience in maternal and child care, and about 3 years as an entrepreneur.

Christian Gonzalez, CTO and co-founder. He is a statistician, specialist in data mining. He has more than 5 years of experience as an entrepreneur.

In three years, we estimate reaching sales of $USD 75.000, corresponding to 1600 courses sold, and we plan to access the Spanish-speaking market in the United States.

Our services impact the health of our community, we want to reduce the numbers of maternal and infant morbidity and mortality, contributing to the development of countries, promoting and strengthening E-health strategies for governments, health institutions and insurance companies.