Table Colombia Challenge

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The main problem we address is to ensure the sustainability of NGOs benefiting from Worthy, lack of resources, lack of support routes and poor articulation of the social ecosystem has a negative impact on the operation of NGOs worldwide, specifically in Colombia, NGOs face organizational difficulties, are unaware of the processes for making a financing request and are not aware of the aid they could receive from international cooperation and the Colombian business sector.

In response to these identified needs, through Worthy, it is proposed to strengthen social organizations through the generation of alliances with the different sectors of society, as previously identified, the academy, the government sector and the Colombian business ecosystem, guaranteeing thus the importance and incidence of organizations in the civilian population, in the non-profit sector and generating considerable visibility conducive to the recognition of international cooperation bodies. The generation of medium and long-term networks that have between regardless of their size, certify and guarantee international use, proper use, and execution of resources, as well as their recognition in the non-governmental sector.

Only in Bogotá, Colombia, 1680 are registered in the government's open data portal. (https://www.datos.gov.co/widgets/xm47-qmzz), as well as Makai, an NGO that strengthens the social sector has registered 2595 social organizations with its “NODOKÁ” integration platform. (https://nodoka.co/es/organizaciones) Finally, in a study by the Colombian NGO confederation, it was determined that there were 200,000 registered NGOs nationwide (https://ccong.org.co/files/780_at_info -2c.jpg)

The differential value in front of our competitors is the value that we have added to the search and achievement of calls, generating a differentiated and personalized institutional strengthening, that is to say, that we accompany from the phase of ideation of a project, a strengthening process is carried out of both managerial and personal skills to achieve an effective achievement of resources, combining a commercial and public relations strategy at the corporate level, promoting solidarity collection intentions. In Colombia, there are no initiatives that promote the articulation of the social ecosystem to generate a triple impact on the community.

Currently, Worthy is in the validation phase, working with two small initiatives of social entrepreneurs in the country, at the same time we have 3 intentions to acquire services of medium-sized NGOs and 1 Colombian cultural selector company. We are constantly conducting a market survey to identify opportunities for collaboration with our potential beneficiaries, with 100 potential clients in less than 1 month. Which have expressed interest in acquiring the services of Worthy.

Worthy finances its sustainability through the sale of specialized services in the collection of resources, both physical, technical and monetary, especially aimed at social organizations that require it, likewise, a specific group of individuals who deserve to be supported in The attainment of resources, in this way training workshops and specialized accompaniment services are offered to such individuals, the characteristic in common, is always to recognize the added value of the initiatives to be supported, where the triple impact that these can reach is evaluated to provide in their communities.
Worthy's support plan offers three plans directed at three different levels, these have been defined according to the capacities of the organizations and people to whom they are directed, this in order not to negatively affect the disposition of own resources, in Worthy we consider that due to the origin of the resources (Calls, Grants, Awards, Tenders, among others) Worthy obtains its financing by obtaining the funds obtained from the same effective calls acquired by Worthy consultants; However, it has been identified that many of the organizations wish to explore the three levels of accompaniment, this, in order to strengthen the learning curve of the collaborators of these organizations, Worthy's plans, are named under the name of (1) Curious , (2) Visionary, (3) Expert.

The relational marketing is the main entry strategy for both connecting with new beneficiaries and finding corporate sponsors, as well as the presence in social sector events is crucial for the positioning of Worthy and, above all, personalized contact between those responsible for the beneficiary NGOs and the Worthy consultants.

Currently, Worthy is developing important alliances to maximize its impact among its beneficiaries with prominent entities in the sector, such as the "Vaki" crowdfunding platform for the social sector (Colombia), the "Grantsy" software to search for calls (grants, tenders and awards) for the social sector (Mexico).

The main indicators of Worthy's work are:

1. Efficiency: compares the results obtained with those expected.
   2. Efficacy: compares the results obtained with the resources used in the process, to do more with a smaller amount of resources.
   3. Capacity: how much is produced in a certain period of time.
   4. Profitability: relates the benefit and the investment made.
   5. Competitiveness: unites effectiveness and efficiency, to do the best with the minimum resources and achieve the expected results.
   6. Value: the difference between the perceived value and the value spent on the product.

Professional in international relations and political studies (2014),
specialist in integral project management (2017) of the Military University Nueva Granada, with more than 5 years of experience in public, private and civil society entities, working from different fields, as alliance coordinator, manager of cooperation resources and knowledge management professional, experience that has been channeled into social entrepreneurship with the ability to manage and monitor educational, ecological, cultural and social projects, through the application of management processes and tools, planning and monitoring budget Founder of Worthy - Procurement of resources (2019), Consulting agency that is responsible for generating strategies that allow achieving the fulfillment of objectives of the initiatives that it incubates, articulators of the social ecosystem, and support in the search for technical and financial resources to promote the Investment in projects with triple impact.

Worthy is constituted as a revolutionary commitment in terms of hiring and generating benefits for organizations that access their services, in Worthy, a flexible, inclusive work environment is developed, highlighting the skills of multidisciplinary consultants, placed at the service of NGOs, these, in turn, have the conditions of a flexible work environment, which does not interfere with the development of their social activities, integrally promoting the use of time in voluntary activities and welfare and personal development.

The integration of the different sectors of civil society allows an approach to the real scenarios, as well as the strengthening of the processes and projects generated from the community. Considering the situation of the country, it is necessary to develop strategies that allow the relational development between the academy and social organizations, and the government, this to achieve effectiveness when accessing resources that promote the development of projects aimed to sustainable development and the strengthening of vulnerable communities in the country.