Table Colombia Challenge

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We have a small business and we would like to scalate it, sell our product in other cities, maybe even export our products.

We would like to find distributors, and mentors to help us find the path to find eficiencies in logistics, commercialization, finding new costumers, new markets and developing new products.

the vegan market is growing every day. There are health and environmental reasons as to why people is consuming vegan products. We want to by the supply to that growing demand and contribute to everybodies well being.

We thing there are two types of consumers:

The ones that would eat a vegetarian options if they taste like meat.

The ones that would eat vegetarian options if they are healthy, even if they do not taste like meat.

We satisfy the laters.

In Colombia we thing we still do not have competitors that satisfy the meat flavor so we are all selling to the public that searches for something healthy despite the "meatless" flavor.

Some of our competitors localy are: lenteja express, la Senda, Carmencita..

Globally there has been a development in "meaty" vegan patties such as: Beyond Meat, The Impossible... And there are also other healthy grain options such as Hilary´s, little green, SunshineBurger, Dr Praeger´s...

We started selling to our relatives and friends and now we have a loyal market withn the little healthy stores around town

We are a family business started by my mother, my sister and I a year and a half ago.

We t¿started in our own kitchens making the patties.

We now have a third partie that provide us with the making service and we can focus on getting new costumers.

Since the product is refrigerated and the shelf like is no longer than 45 days, it has represented a challenge as for to grow in different cities.

We wold like to start selling in department stores and we would like to start in the institutional market as well selling the product to hospitals, schools, restaurants...

Now a days the 90% of our sells are B2B.

Our gross margin is 58% and our net margin is 19%

Marcela Jimenez 40% of shares.

35 years old, Economist from Los Andes University. Worked for companies in Houston (USA), Bogota and Medellin including Seguros Bolivar, Grupo Nutresa andBancolombia.

Paola Jimenez 30% of shares

41 years old. Publicist and housewife

Elizabeth Betancour 30% of shares

70 years old. Housewife

We know we have to grow and solve some of the biggest challenges in logistics, marketing and sales department.

In order to do so, we would need to hire a couple of people to work in these specific areas.

We would also need capital to invest in developing new products.

Depending on the path we take and the areas we strenghten first, the decision to shortening the growth periods, we would need an amount between US 30.000 and US 70.000

Sure, we are convinced we can make a positive impact in our comunity in different ways.

For starters, we have a direct impact in our children. As mothers, we are teaching our sons and daughters the importance of responsibility, hard work, and to believe you can achieve everything you want if you put your heart and soul to it.

We have a positive impact in our employees even if they are not directly employed by us. The company that provide us with tha making service is a certified B enterprise. They hire people with disabilities and we contribute for the company to be bigger and better with our contract.

And we also have a positive impact on our consumers. Our product is so natural that it can help peolple to stay healthy and it might also help for people looking for vegetarian and vegan options so they can complete their protein and fiber intake.