Table Colombia Challenge

• Spanish

Keeping the appearance updated with seasonal clothing is very expensive and generates a strong environmental impact. People invest a lot of money in garments that will use one or twice and these usually end up in the trash almost new.

ByShapes is building a marketplace for people to rent clothes from their favorite fashion brands. They paying only for the time they use the garments, saving money and reducing the environmental impact by lengthening the product life time.

And better, our product offer can be very wide because our platform allows the rental service to stores that only used to sell. It turns out difficult for an apparel retailer to appropriate the logistics related to offer a rental service. We make it simple for them by creating a network of couriers, laundries and tailor shops, that take care of all the difficult stuff.

The Online Clothing Rental is a growing industry of $1.3 billion that will double its worth the next 4 years and will be $4.4 billion in 2028. The growing trend of sustainable clothing, the rising trend of experiential marketing and the increasing adoption of the subscription-based model are some other major factors that will boost market growth, fast fashion companies with worldwide presence like H&M (they have already announced) that might become competitors. And some who are already like Urban Outfitters Inc. with presence in Canada, Europe, and the USA that created Nuuly their own platform to rent their own retail brands.

In Latin American countries, clothing rental is used exclusively to rent clothes for parties, a risk could be that people don't adopt the practice of renting clothes for other occasions.

In Latin America, most e-commerce companies are focused on renting party dresses, so I don't consider them relevant competence right now but it could change, so I don't lose sight of them like Sarta (Colombia), Gocce (Chile), Ozsada(Perú) One-night stand (Mexico) among other. I'm following the step of GoTrendier a startup second-hand clothes marketplace with continuous growth in Colombia, Mexico & Spain.

And of course Rent the runway, Ycloset, Le Tote, among others who are leading the clothing rental market where they have a presence.

Fast fashion companies with worldwide presence like H&M (they have already announced) that might become competitors. And those who are already like Urban Outfitters Inc. with presence in Canada, Europe, and the USA that created Nuuly their own platform to rent their own retail brands.

The idea is not validated with users yet, I launched an MVP a few days ago, I have spoken with different companies in Bogotá located near 85th Street that are willing to put their clothes on the platform.

***TO START***

Byshapes charges to their customers for the rental service 25% of the retail price of couture clothing (just at the beginning), which also includes shipping, collection, laundry, and maintenance.

ByShapes receives all clothing from apparel stores to centralize logistics and only pay for it when a customer rents a garment of their brand.

The clothing brand will receive 50% of the rental price each time until 75% of the sale price of the product is completed. Later they are only paid 20% of the rental price until the product ends its useful life.

***TO EXPAND***

APPAREL RETAILERS

Our apparel retailers will be able to put their garments in our Marketplace and set the rental price, they will also have access to a network of allies that will handle shipping, laundry & maintenance of clothing getting low costs without changing their physical infrastructure.

We will have a commission pricing strategy for each service provided through the platform that includes:

- Clothing rental service

- Sale of products

ALLIES NETWORK

We also want to take care of the clothes that our customers have bought by providing laundry and maintenance of the garments (through our allies).

OWN BRAND

We will also have rental income from our own brand we'll create.

CEO 100%
María Fernanda Castaño
An industrial designer with experience in digital marketing, advertising, graphic design and product development; Currently I dedicate most of my time to create a fashion Startup with gender and enviromental impact and a small part to advise and train medium-sized companies in digital content management.

JOBS & PROJECTS

• Intelligent emotions Mexico/Designer & digital Mkt service creator and officer/June 2012 - May 2014
• With my brother we made digital marketing consultant, web developer (Wordpress/paid templates) and graphic design, most featured projects:

- Cafh Colombia/Community manager consultant/ Sep 2015 - Oct 2016
- Intextil S.A./Web developer & MKT consultant/ June 2016 - May 2019
- Yazaki Ciemel Colombia/Web developer & community management trainer/ Feb 2017 - Oct 2018
- Enfrascados S.A.S/ Co-founder & COO /2016 - Present

The last was Co-create with my brother, Enfrascados® a pastry shop without industry knowledge, the first months we capture the interest of an investment fund which managed more than US$200 million in assets

CTO (Soon in our team)
Miguel Rodríguez 
Mechatronic Engineer of "Universidad Nacional"

• Validate the MVP.
• Reach the first 100 users.
• Launch the application for IOS and android.
• Develop the own clothing brand that will operate through the platform and support entrepreneurs in the industry.
• Have presence in Bogota, Medellin and Cartagena.
• Internationalize, arrive with the company in Chile, Mexico and Peru.

- We promote good social and environmental practices in local fashion businesses with a model that makes it viable and profitable.

- We will support business initiatives led by women helping them to grow with us, grouping them under our own brand to develop and innovate in sustainable products made for our customers.