Table Colombia Challenge

• English
• Spanish

We question beauty stereotypes through each of our beachwear collections. Our photoshoots are full of real women without photoshop.

We want to empower woman to love and accepted herself, and the best way to do it is making her thinking over beauty stereotypes and why we want to fit in them.

Who create beauty stereotypes? Why we accepted them? Why they change depending on the country, trends, beliefs…etc?

As soon as a woman realize she doesn´t need to fit in any beauty stereotype because she is valuable as she is, she would feel free to go after her dreams.

We spread a selflove message through each of our beachwear collections. We have different sizes and designs for all kind of bodies. We think all bodies are beautiful as they are, since we are all perfectly different.

We create a social movement called “Y, LE DIJE A MI CUERPO: TE AMO”, to grow organically and spread easily our selflove message. Selflove is not resignation, self love is acceptance first, to then go and work on your best version every day.

Women in Colombia between 30-60 years (around 10.000.000).

Women in USA between 30-60 years. (around 62.000.000)

Direct competitors could be “Swimsuits for All”, but more than a competitor we see it as a possible ally to  keep spreading our selflove message.

We have been in the market for several years, and through our social movement “Y, LE DIJE A MI CUERPO: TE AMO”, we noticed how important is to empowered women of how valuable we are. Most of them send us grateful messages, saying that thanks to our brand they were not only back to enjoy a family day at the beach feeling confident in a swimsuit but to start looking her body with grateful eyes.

Our value proposal is to empower women on how valuable we are as we are in this moment, throught each of our designs

Key Activities: Conversatories, Blog with selflove articles, youtube channel with selflove stories.

Key Resources: We need more women to be part of our social movement “Y, LE DIJE A MI CUERPO: TE AMO” to grow faster. We need capital and/or aligns to help us make our movement bigger.

Partner network: Would be easier to make our movement bigger and impact more women lifes if we could make ans alliance with the government and the “Women department”.

Customer segment: Women between 30-60.

Channels: E-commerce.

Customer relationship: We build and emotional relationship with our customers since we help them to make the first move to start a good relationship with their bodies.

Costs: Our costs are variable depending on the amount of production we make.

Revenue streams: We make income selling swimwear and resortwear.

Karime Sabbagh (participation: 40%)

Entrepreneur and passionate about help other women discover their value and how powerful they are when they do this.

Bachelor in Business Administration and in charge of swimwear and resortwear production. Also one of the leaders of our social movement: “Y, LE DIJE A MI CUERPO: TE AMO”

Karolyn Sabbagh (participation: 40%)

Reliable and think forwarder. Always looking to help woman realize how valuable they are.

Bachelor in Business International Administration and in charge of the distribution of the swimwear and resortwear in United Stated. Also one of the leaders of our social movement: “Y, LE DIJE A MI CUERPO: TE AMO”

Juan Mendoza (participation: 20%)

Strategic and innovative, always looking for how we can make our moment bigger to get to more women.

Bachelor in Psycologist and studying a Master in arts of education and leadership

in charge of the development of our business model.

Provide 3 years projections. Describe main milestones to be reached

We need capital to make our presence online grow, to invest in our online platforms and social media. This investment would help us get to more women with our selflove message. We need US240.000 for the next 3 years.

Of course, this is our reason of exist, to help women discover how valuable they are no matter how her body is. It seems silly but as soon as a woman is aware of her value she feel confident to go after her dreams.