Table Colombia Challenge

• English
• Spanish

My name is Leidy Marulanda
I am a financial administrator, with extensive experience in purchasing, I worked for some recognized companies in the city (Medellín), such as YKK, Marion, and Bancolombia. Later I traveled to Ecuador and lived there for several years. I have always been a faithful lover of sports, running, swimming, all that involves sweating and suffering. During my stay in Ecuador I met a new sport for me, Pole Dance. And that's where the story begins
With the approach to this sport I found an unmet need. The sportswear they wore were not adequate and they did not have many options to find them; That is not to mention the shyness and insecurity caused by using the ones that touched them.
There I arrive! to attend them, offering comfort, safety and beauty in clothes that make them feel strong, empowered and beautiful!

What the market usually offers us are sportswear for other disciplines, very small, very large, they are not inspired by the specific sport.
Pole Dance is a growing discipline that has gained thousands of followers in recent years and has begun its process of being recognized as an Olympic sport.
Colombia has one of the best clothing in the world, fabrics and incomparable technology. Why not offer our products to this potential market?
Marufit is inspired by women in their potential, strength and dexterity in performing the tasks entrusted and not only wants to highlight the greatest athletes, wants to make those heroines feel capable of day to day. We women have not only shown that we are capable, we have taught with our testimony that having a family, being a friend, an athlete and a businesswoman are simultaneous activities and we like to be all that and feel beautiful.
Every woman likes to have many options to choose and dress according to the moment. Marufit wants to give the option to her clients.

Marufit offers outfits that you can use in many of your sports routines, feel comfortable, safe, beautiful and capable.

With the evolution of the brand and the use of the garments allowed to identify that the garments offered by Marufit were not only for poledance, that the shorts, tops, tshirt were well received and acclaimed by other disciplines such as girls who practice TRI, beach volleyball , crossfit and that there were also girls who started their sports lives that are not taken into account by the sports offer.
Marufit is designed by an athlete who knows specific needs closely, we look for the best fabrics to provide security, we have closely studied the references of the world market and we can safely say that it is an excellent quality product at the height of the best brands .

Sportswear for disciplines such as triathlon, beach volleyball, crossfit, pole dance. They are specific outfits that are not easily achieved, they are sports practiced by women / men who know about the scarcity of them, and these athletes have the common characteristic of being passionate about the discipline practiced regardless of the prices or clothing they should acquire.
This is seen for marufit as a great business opportunity, the global fitness trend, the world championships of all genres, the possibility of buying the brand we like online, from rehearsing and feeling comfortable with the garment that we are passionate about where it is, or simply use the one that is fashionable and is used by my favorite athlete. This makes the market immense.

As long as the sporting trend continues and grows as it has in recent years, there is a lot of market to cover, one of the risks considered in achieving the expected recognition in the market and this is reflected in low sales. This risk can be overcome with advertising campaigns and media presence

International Competitors https://www.bettydesigns.com

National Competitors https://www.frenesi.com.co

Both competitors are companies that offer various costumes for triathletes, however disciplines such as beach volleyball, crossfit and pole dance were not considered in their portfolio, which is why we consider it advantageous to offer fully the garments for all disciplines.

The first market addressed has been pole dance, with them a great approach has been achieved, having today a market in Colombia, Ecuador and one in Costa Rica: Schools such as:
https://www.instagram.com/lovetopole.ec/
https://www.instagram.com/verticecuador/
https://www.instagram.com/studiofituio/
https://www.instagram.com/veronafitnessstudio/
https://www.instagram.com/aerialpolefitstudio/
https://www.instagram.com/flydancepole/
https://www.instagram.com/stepoleacademiaenvigado/
https://www.instagram.com/casaeurekafundacion/
https://www.instagram.com/equilibriumpole/
https://www.instagram.com/latinpolecr/
they wear the clothes and consider that they are suitable, comfortable, safe and beautiful for the practice of the sport.
Triathletas like https://www.instagram.com/cozaismar/, https://www.instagram.com/flacaguerrerog/, have worn clothes andtheir comments have been optimal.
We have had an approach with beach volleyball schools https://www.instagram.com/ventusvoleyplaya/
who also consider comfortable the costumes for the practice of their discipline.
Influence sports like https://www.instagram.com/emmitacruz/

We are an online store with sales on networks such as Facebook, Instagram.
We have a chain of commercial agents that offer Marufit products with special benefits in physical stores or training schools. in our country we have agents in Bogota, Cali, Duitama, Medellín. 
The brand is currently in Costa Rica, Ecuador and Colombia.

We are present in sporting events of the different disciplines, we want to make ourselves known, we support athletes and all our advertising is done through networks.
Although we are stronger in Ecuador, we have been gaining greater market in Colombia and we get many queries from other countries, with which negotiations are not yet achieved.

We continue working to consolidate ourselves in other countries, we know that we are doing well because people frequently ask, we want to be strong in the logistics issue to capture those customers outside Colombia that are not yet encouraged to buy us

My name is Leidy Marulanda
I am a financial administrator, with extensive experience in purchasing, I worked for some recognized companies in the city, such as YKK, Marion, and Bancolombia. Later I traveled to Ecuador and lived there for several years. I have always been a faithful lover of sports, running, swimming, all that involves sweating and suffering. During my stay in Ecuador I met a new sport for me, Pole Dance. And that's where the story begins
With the approach to this sport I found an unmet need. The sportswear they wore were not adequate and they did not have many options to find them; That is not to mention the shyness and insecurity caused by using the ones that touched them.
There I arrive! to attend them, offering comfort, safety and beauty in clothes that make them feel strong, empowered and beautiful!

It is my own idea, and I own 100% of the participation, I use external workshops that help me with the preparation and I design the models that I want to use.
I also carry out the shipping and logistic process, and for international shipments I am supported by another company called @exportalofacil.

I want to grow and hire helpers to help me with the processes, since sometimes it gets very heavy.

Marufit currently sells 2000 USD per month on average. We are an idea that has been consolidated since the beginning of the year 2019. (24,000 per year expected)
In three years we want to be a reference in the sports disciplines we reach today.
Have a presence throughout South America
Brand registration in several countries.
A secure and dynamic online sales platform.
Since we are currently stronger in Pole Dance and our sales are for garments of this brand, we want to triple our sales covering the other disciplines that we have been reporting

We have a great impact on the community. Women have grown up with the stereotype of the perfect woman, queen measures. Marufit wants to reach all kinds of women regardless of size, wants to make her feel safe, confident in the sport she loves, in her daily challenge, the discipline she prefers, not to give up and keep trying. Women are pillars in our families, in our societies, if you make a woman feel capable she will be able to do everything she wants.
With women, mothers, sisters, happier, safer friends, more empowered, the community and the lives of those around us improve. That is why Marufit helps the world improve too.