Table Colombia Challenge

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Multiple barriers faced by latin america women to access their birth control methods monthly from: high prices, availability in drugstores, forget in the monthly purchase. On the other hand, its difficult to have access for gynecologist appointments, you have to wait for months to know which method used or for any doubt that you have.

In the case of Colombia, there are certain birth control methods that are free from the healthcare system, but women have to do thousands of procedures monthly to obtain them, from calling, scheduling an appointment (Depending on the availability of the agenda) , transportation, wait lines, and they are wasting time because they have to do the same every month, which discourages women from take control of her fertility.

PLANI is a telemedicine website for woman that includes:

- Sending contraceptive medicines directly to homes each month via its subscription model.

- Prescription online - no more waits in the gynecologist room

- Gynecologist Online - you can have an expert to ask any doubt or if you are sick

- Low prices or get free from government policy - we want to be a direct channel from the government that give to women birth control methods to avoid unnecessary doctor visits

Product Road Map -

3 Months : MVP with 100 subscribers

6 Months: 300 subscribers and gynecologist online to ask any doubt

1 Year: 8.000 subscribers,  To have a sampling channel  and a B2B channel (We want companies that included in their benefits: free conception methods for their female employee).

18 Months: 36.000 suscriptoras, Online prescription module - Open market in other Latin American countries

36 Months: 102.000 suscriptoras, Alliance with the government and their healtcare system, so we become their logistic operator to give free conception methods to women in any part of the country - Start to build up the APP

In Latin America and the Caribbean,*66% of all women of reproductive age (15–49) want to avoid a pregnancy, a total of 114 million women. However, 21% of women who do not want to become pregnant—24 million in 2017 either use no contraceptive method or use traditional methods. These women, who are defined as having an unmet need for modern contraception, account for 75% of all unintended pregnancies in the region.

if all unmet need for modern contraception in Latin America and the Caribbean were satisfied, there would be a large decline of about two-thirds in the annual number of unintended pregnancies (from 14 million to five million per year), unplanned births (from six million to two million) and abortions (from six million to two million).

Currently, these services cost an estimated $6.8 billion annually in Latin America and the Caribbean—$1.7 billion for contraceptive services and $5.1 billion for maternal and newborn health care. Meeting all women’s needs for modern contraception in the region would cost $2.4 billion annually, an increase of $643 million from the current costs. This additional investment would provide improved quality of care for current users, as well as coverage for new contraceptive users.  More specifically, each additional dollar spent on contraception would reduce the cost of maternal and newborn health care in Latin America and the Caribbean by $4.

**https://www.guttmacher.org/fact-sheet/adding-it-up-contraception-mnh-2017-latin-america-caribbean

We do not have direct competitors with the solution, but we have local pharmacies and delivery startups that sell contraceptives, but they are not offering personalized subscription either other services as we are going to do.

We have Indirect competitors in the USA, But they are only working in EE. UU (This startups are working in the same problem)

- The Pill Club.

- Nurx

- Lemonaid health

http://freethepill.org/online-pill-prescribing-resources/  ( Here you can see all the startups working in this problematic around the world, and PLANI is the unique in Latin America)

We have validated with sourveys around 40 women between 20 and 35 years of age, who are taking the birth control pill.

For this first mvp, we just had a pre- launch one month ago and we have 13 subscriptors

BUSINESS MODEL

PLANI will earn money through

- the subscription price

- a percentage on medication.

- we will be a sampling channel for women, so companies are going to pay to test their products

- Pharmaceutical Market Research report, we will have specific data (Age, name of the doctor who prescribe, income, address, etc) about customer that are under the pills.

GO TO MARKET STRATEGY

Currently, in our pre-launch it has been only word of mouth and post in instagram but in an organic way.

For our next stage we want to acquire them through:

- SEO with articles of interest on our website

- SEARCH Ads on Google

- Social: Advertising on Instagram and Facebook

- Medical visits: We want that  gynecologists recommend us with their patients

- Partnerships with the government: Reach women who are currently acquiring their methods at government medical services centers

We are considering partnerships wit government and pharmaceuticals

KPI

• Revenue and Growth
• # of customer , Customer acquisition cost, Customer Life Time Value and Customer Retention Rate
• Conversion Rate
• Gross Churn Rate

• ORDER ACCURACY for delivery orders

In our team we are my brother and I, who always dream of being entrepreneurs and we have always been thinking of ideas to make them come true.

My brother David Reina, he is 38 years old and he is an economist from Universidad Nacional.  He has more than 15 years of experience in digital marketing (therefore, he is in charge of all marketing) and he has worked in multinationals as Nestlé an Bavaria. He has 45% of the company

https://www.linkedin.com/in/david-reina/

and I am Laura Reina, I have 27 years old and Im a industrial engineer from Universidad Javeriana. I have more than 4 years of experience in Sales, Trade marketing and Marketing in multinationals. I have 55% of the company

https://www.linkedin.com/in/laura-reina-neira-16539761/

3 Months : MVP with 100 subscribers

6 Months: 300 subscribers and gynecologist online to ask any doubt

1 Year: 8.000 subscribers, To have a sampling channel and a B2B channel (We want companies that included in their benefits: free conception methods for their female employee).

18 Months: 36.000 suscriptoras, Online prescription module - Open market in other Latin American countries 36 Months: 102.000 suscriptoras, Alliance with the government and their healtcare system, so we become their logistic operator to give free conception methods to women in any part of the country - Start to build up the APP

We are seeking $100K USD for accomplishment for this exponencial goals

PLANI HAS A HUGE SOCIAL IMPACT  IN  WOMEN:  because we are going to improve the health of female communities throughout Latin America. We focus on women, who are important agents of change as health and economic decision-makers. Also, Because meeting the need for conception and pregnancy-related health care in developing regions will have a dramatic impact on the lives of millions of women and their families. Additional, meeting the needs for modern contraception and pregnancy-related care together is a cost-saving investment. Investments in contraceptive services substantially lower the cost of MNH care by decreasing the incidence of unintended pregnancies. As a result, for each additional dollar spent on contraceptive services above the current level, the cost of pregnancy-related care is reduced by $2.20.